I can’t believe it’s the middle of August already. The air is filled with the excitement (and dismay) of the kids getting ready to start school. Luckily, this week the blogosphere was also filled...
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When I met my husband a few years ago, it was a coincidence. My mom had a car she was unhappy with because it was constantly in the shop. It was on yet another repair trip that she met my future...
This summer is flying by and this week was a scorcher. I beat the heat by taking a look at all the great content flying around the blogosphere this week. Hope you can do the same! Here’s my five...
As you might imagine, I do a lot of reading around the blogosphere each week. It’s an effort to both keep up with what’s happening in the B2B space and learn something new. In an effort to share...
There have been cries about the death of the B2B brochure for a while now. I don’t know about you, but I still see B2B brochures. A lot of them. Turns out the web hasn’t killed brochures. It’s given...
I’ve gotten out of the blogging habit for a few months now. It started out innocently enough. I went on vacation for a couple of weeks. Then when I got back, guess what? I was swamped with client...
The rise of social media has some folks predicting the death of email. Not so fast! According to Forrester Research, email marketing is alive and well. Forrester predicts that by 2014 marketers will...
Yes, I know B2B buyers are savvy. I know most of them use computers and the Internet in their jobs each and every day. And I’m sorry to tell you, they really do think your website is hard to use....
I can hear the excitement now. There’s a way to train prospects? Eager B2B marketers have but one question — can we train them to buy my product? All the time? Now before you go off with...
The spiking demand for well-crafted content means many companies will end up working with a freelancer at some point. If you are the lucky soul in charge of choosing, you have a big task ahead of...