Today’s post from the Chamber of Commerce features advice on how blog comments can add value to your business and online community. The value of a blog doesn’t stop at the “Publish” button....
Latest News - B2B Marcom
This week, my list of top five picks focuses on how to help you improve your content. The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content...
This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks...
We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial,...
You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to...
In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list?...