For most B2B marketers, the corporate website is the cornerstone of their marketing program. Search engines crawl it and display the contents. Emails and PPC campaigns drive traffic to it. Social...
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Let’s face it. Content is expensive. It takes time to create and you want any content you create to build as much benefit for your marketing program as possible. Do you understand which...
It’s a problem most marketers struggle with at one point or another. Just how can you make your company stand out? Especially if the field is crowded, or if you are the little guy going up...
I received an envelope from my alma mater the other day. Unlike most correspondence I receive from them, this one actually got my attention. This envelope was plain and small. It looked like a...
White papers are powerful marketing tools. When I think of white paper marketing, I often think of B2B companies selling complex products. But the truth is white papers help build your business,...
It seems everyone has a cell phone these days. And some of us are more attached than others. When I think of cell phones I often picture my two teenage nieces texting non-stop at family functions,...
What better way to start the New Year than starting a blog? I’ll be writing about all things B2B marketing…copywriting tips, ideas for social media strategy, sharing research,...