What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing...
Posts Tagged "B2B Marcom"
This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...
To blog or not to blog? It’s a valid question. eMarketer reports blogging is gaining popularity with companies, but fewer than half will be blogging by 2012. According to Parker Trewin at...
I’ve gotten out of the blogging habit for a few months now. It started out innocently enough. I went on vacation for a couple of weeks. Then when I got back, guess what? I was swamped with client...