This summer is flying by and this week was a scorcher. I beat the heat by taking a look at all the great content flying around the blogosphere this week. Hope you can do the same! Here’s my five...
Posts Tagged "B2B Copywriting"
As you might imagine, I do a lot of reading around the blogosphere each week. It’s an effort to both keep up with what’s happening in the B2B space and learn something new. In an effort to share...
There have been cries about the death of the B2B brochure for a while now. I don’t know about you, but I still see B2B brochures. A lot of them. Turns out the web hasn’t killed brochures. It’s given...
The rise of social media has some folks predicting the death of email. Not so fast! According to Forrester Research, email marketing is alive and well. Forrester predicts that by 2014 marketers will...
I can hear the excitement now. There’s a way to train prospects? Eager B2B marketers have but one question — can we train them to buy my product? All the time? Now before you go off with...
The spiking demand for well-crafted content means many companies will end up working with a freelancer at some point. If you are the lucky soul in charge of choosing, you have a big task ahead of...