This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice...
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You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to...
This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s...
In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list?...
This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you’ll find something to...
It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change… While enjoying the amazing warm weather, I’ve read some great case studies this...
Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working...
Just a quick note to let you all know that I won’t be posting again until late next week. I’m in the process of moving my website and integrating it into WordPress so for...
What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing...
Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. If you want to change some thinking and...