Top Picks

K’s Top Five for the Week – August 13

This summer is flying by and this week was a scorcher.

I beat the heat by taking a look at all the great content flying around the blogosphere this week. Hope you can do the same!

Here’s my five picks for this week:

Start at Status Quo to Create Buyer’ Momentum by @ardath421

Are your prospects aware of the problem you solve? Do you think that’s enough? This post examines why the status quo is a tough competitor and has to be confronted to create the urgency you need to drive a sale.

Hiding in Plain Sight by @davidreich

Do you make it impossible for anyone to reach you? Or is it just difficult? This post highlights a common problem prospects (yes, even yours!) face when they want to reach out to a company.

Practical B2B Blog Strategy by @jonbuscall via @b2bbloggers

Solid B2B blog strategy can be tough for ...


K’s Top Five for the Week – August 6

As you might imagine, I do a lot of reading around the blogosphere each week. It’s an effort to both keep up with what’s happening in the B2B space and learn something new.

In an effort to share items which I thought were particularly awesome, I’m going to start posting my top 5 picks each week. It’ll be a kind of one-stop shopping for you and give some love back to those who are sharing some great information.

Here’s this week’s picks: 5 Ways to Build Your Blog’s Voice by @GeorginaLaidlaw via @ProBlogger

Anyone who’s written for more than five minutes has struggled with finding their voice. For companies, voice can be a particularly tricky problem. This post gives great ideas for building a voice readers will enjoy. Your Prospects Don’t Know Who You Are by @diannahuff

“Our customers already know who we are.” Yeah, maybe. But what about your ...