Online Copywriting

Why Blog Comments Matter

Why Blog Comments Matter

Today's post from the Chamber of Commerce features advice on how blog comments can add value to your business and online community.

The value of a blog doesn’t stop at the “Publish” button. Reader comments may be just as valuable as the blog posts themselves, especially if those comments lead to more content ideas or relationship building, among other outcomes. And if you have a small business blog, you might just find that blog comments open the door to results-driven opportunities like sales and influencer outreach.

After all, your blog is an important part of your online community—and enabling (and encouraging) comments gives readers the ability to have a voice. It also provides an outlet for readers to make suggestions and recommendations that you can then implement.

That being said, not all blog posts immediately inspire a wave of comments—and for those who are new to the blogosphere, encouraging reader comments ...

Read more...

How to Use Analytics to Help Your Blog

How to Use Analytics to Help Your Blog

Today's post from the Chamber of Commerce features advice on how to use analytics to help your blog.

Many people and businesses have blogs. Everyone has a different degree of expected success when it comes to their blog. Some people may just be blogging for fun and for friends and family to see what’s going on in their lives. Others, often businesses, are using a blog to improve their business credibility or for sales and marketing purposes.

In order to make your blog work for you, it’s necessary to track your analytics. What exactly are analytics? Analytics are the statistics about your blog. This can include how many visitors you get on a daily/weekly/monthly basis, what keyword searches are helping people to find your site, and what pages people are coming to your site from.

Keyword searches – when you use an analytics tool, you are able to see what exactly ...

Read more...

How a Blog Improves Business Credibility

How a Blog Improves Business Credibility

Today's post from the Chamber of Commerce features advice on how a blog improves business credibility.

The quality of what is written in Web copy is an important determiner of just how successful a site will be at ranking high in a search engine and bringing in repeat customers. Simply getting someone to a Web page is not enough to make a sale. The writing has to be informative, interesting and impeccable.

Whether you manage your own Internet writing, or hire a writer to do it for you, the final product must provide prospective clients with enough accurate information to choose you as a business partner. This is true of official company websites, and is also true of secondary sites and pages – like blogs. Viewing a company blog as an afterthought to other Web initiatives is a flawed approach; in reality, a well-written blog has the potential to strengthen brand ...

Read more...

SEO or Gaming the System?

Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season.

Marketing blogs picked up the news and have been discussing it all week. I’ve read several different articles and after mulling things over here’s my take.

First, shame on JC Penney.

I’ve heard all the “but we didn’t know” arguments and seen how the firm involved was promptly fired. But I’ve never been a fan of plausible deniability.

The fact is they turned over one of their most important assets to someone else and then either stopped paying attention or turned a blind eye. Anyone who has worked with search for more than five minutes should be surprised to achieve sustained number one rankings for ...

Read more...

K’s Top Five for the Week – February 6

Hi everyone,

As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition.

Do you find these weekly roundups helpful? Please let me know either via email or in the comments below. My goal is to provide you content you look forward to and enjoy.

Thanks! 5 Tips on Better Facebook Marketing for B2B Companies via @TopRank Think Facebook doesn’t matter for B2B? You may want to reconsider. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. This article has great tips on how to make your Facebook fan page excellent.

21 Real Blog Metrics ...

Read more...

K’s Top 5 for the Week — September 17

This week’s roundup focuses on content and the way it impacts our businesses and marketing programs.

We start off with a little research and research analysis followed by tips to improve your website and the content it contains.

Have a great read and let me know what you think about this week’s choices. Did I miss anything that would fit well with these posts?

2010 B2B Content Marketing Benchmarks, Trends and Budgets by @juntajoe via @junta42

If you’ve wondered about what tactics B2B marketers use in their content marketing efforts or which industry has the highest level of content marketing adoption, this is the study for you. This study was a collaborative effort between Junta42, Marketing Profs, the Business Marketing Association, and American Business Media. It’s full of great information and you can’t beat the price tag!

New Study Reveals 3 Things You can Learn from Effective Content Marketers by ...

Read more...

The Problem with B2B Blogs

I’ve gotten out of the blogging habit for a few months now. It started out innocently enough. I went on vacation for a couple of weeks. Then when I got back, guess what? I was swamped with client work that had been waiting for me. In a blink, a month had passed. Then two. Then…well…you get the picture.

As I’ve been struggling to get back on track, I’ve been doing a lot of thinking. I had a great start. Things were going well. Momentum was beginning to build. And then things fell apart. What went wrong? I’ve come to a single conclusion. And it affects not just me, but anyone with a B2B blog.

The problem with B2B blogs is they’re free.

I know what you’re saying. It’s great they’re free. That’s part of the magic. Free can’t be the problem. But I’m here to tell you it is not ...

Read more...