B2B Marketing

K’s Top Five for the Week – February 27

K’s Top Five for the Week – February 27


This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms.

The other four picks have some gems to help you with your content marketing program. Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out.


Google Changes Algorithm to Punish Content Farms via @hubspot As someone who is a big advocate of creating good content, it was wonderful to hear about Google’s algorithm change to reduce the rank of content farms. Hubspot has a great post which summarizes what the changes can mean for you and your content marketing program.

The 3 Big Myths of B2B Content Marketing via @junta42 With over ...


K’s Top Five for the Week – February 20

This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics.

But all of the posts around that story weren’t the only interesting things happening.

This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog.

There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story.


How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider How do you engage with your prospects online? Do you make it easy to qualify them as leads? Here’s a hint: if you’re only asking for a name and email address the answer is no. This article has some advice about the right questions to ask if you’re going to ...


K’s Top Five for the Week – February 13

Hope your week was a good one! Mine was certainly busy. I attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought.

This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them.

Take a look and let me know which pick you like the best.

Essential Mobile Marketing Resources via @TopRank If you’ve been watching what’s happening with the convergence between marketing and smartphone usage, you know that mobile is big. Phones aren’t just for calls and texting anymore. Find out some great resources for keeping up with what’s happening in mobile.

5 Steps to Creating an Effective Content Mix via @junta42 With all of the demand to create “fresh” and “remarkable” content it’s no wonder that planning content can get overwhelming. Not to mention ...


The Science of Email Marketing

While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. I’ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead.


Because it’s not like the old days when the only thing you could measure was direct mail (which is one of its enduring charms.) With the advent of the Internet, everything is measurable..and where there is data, there is the foundation for science.

I find data very interesting. And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. And I loved it. In fact, there was so much great information I had to write a quick post to share with you some of the insights I gained and ...


K’s Top Five for the Week – February 6

Hi everyone,

As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition.

Do you find these weekly roundups helpful? Please let me know either via email or in the comments below. My goal is to provide you content you look forward to and enjoy.

Thanks! 5 Tips on Better Facebook Marketing for B2B Companies via @TopRank Think Facebook doesn’t matter for B2B? You may want to reconsider. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. This article has great tips on how to make your Facebook fan page excellent.

21 Real Blog Metrics ...


Three Tips for Easy Editorial Calendars

We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing.

Get an editorial calendar.

Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. And I have to admit, it’s tempting.

But it’s also a mistake.

Using editorial calendars in B2B content marketing has lots of benefits. It helps you:

  • Ensure you have content for each part of the buying cycle
  • Plan content focused on each of your buyers and influencers
  • Create  content in a variety of formats
  • Build a structure to help you manage freelancers and in-house content creators
  • See how to calendar your social media marketing content
  • Visualize and plan how your year is going to unfold

Those benefits are hardly administrative. And by ...


K’s Top Five for the Week – December 23

I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important.

Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. These five picks highlight some amazing content every B2B marketer should have on their Christmas list.

The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff A great crowdsourced ebook compiled by Dianna Huff. It came from a simple question asked on Twitter. “What are the top B2B marketing mistakes you see other marketers make?” This book has the answers…as well as some good solutions.

Top 10 Inbound Marketing ...


K’s Top Five for the Week – December 10

This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy.

There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. If you’re in any doubt about that, check out MarketingSherpa’s announcement that they’re changing the name of their Great Minds newsletter to Inbound Marketing.


Writing is a Critical B2B Marketing Skill by @ardath421 There’s no doubt about it. Marketing is driven by content. Do you have the critical skills needed to be a player in the new world of B2B marketing?

The New Marketing World: Conversations not Campaigns by @brianjcarroll We’re all in the midst of a radical transformation in how B2B marketing works. Check out ...


2 Parts of a Case Study You Should Never Skip

You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision.

Now you’re ready to start preparing for next year by getting some new case studies for your company.

That’s great!

But before you schedule those client interviews, make sure your questions cover these two critical components of any good case study.

The Problem Solving Process All case studies talk about the problems a client had before the hero of the story swoops in to make life easier and more profitable.

And that’s good.

It’s the part of the story where you hope the reader starts to see themselves so they’ll identify with the client and wonder if your company can do similar things for them.

Unfortunately, too many case studies stop with ...


K’s Top Five for the Week – December 3

This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore.

It’s a must-have.

And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out.


2011 Trends: Content Marketing is Critical via @emarketer The title says it all. Interruption marketing just doesn’t work as well as it used to. Engaging content is the wave of the future.

B2B Lead Nurturing and Social Media by @ardath421 Great article from Ardath Albee. Social media is not some stand alone method. It is integrated into your overall content marketing (and marketing efforts). Read on to see just how much.

The Three Rules of Content Marketing by @juntajoe Companies are publishers. It’s time to face up to that ...