It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change… While enjoying the amazing warm weather, I’ve read some great case studies this...
Posts Tagged "B2B Copywriting"
Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working...
Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. If you want to change some thinking and...
This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought...
When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project...
This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...