Lead Generation Campaigns that Attract High-Quality Leads

I'll work with you to create business results that will make you look like a star performer. And I know that lead generation is at the top of that list. In fact, the 2010 MarketingSherpa B2B Marketing Benchmark Survey showed 78% of marketers struggle with generating high-quality leads. So if this is also your main concern, you are certainly not alone.

Strong B2B copywriting tailored to your prospects' needs attracts well-qualified leads and converts them to buyers. Whether you are looking for direct marketing tools (such as sales letters and e-mails) or content to incorporate into your offers (such as a white paper) I can help you.

B2B Lead Generation Services

  • Direct Marketing -- Drive more conversions with strong sales letters, postcards, other self-mailers and full direct mail packages that address your prospects concerns and highlight the benefits of your product or service.
  • E-mail Marketing -- One of the original forms of social media is far from dead. And it can go viral quickly and easily. Keep prospects reading and forwarding your information with great copy.
  • Landing Pages -- Landing pages can make or break a lead generation campaign. Don't waste the effort you put into driving leads to your website with content that doesn't compel them to take the desired action.
  • Microsites -- When a single landing page just isn't enough, a well-written microsite packed with informative content and a strong call to action may be just what's needed to create the results you're looking for.
  • Content for Offers -- White papers, case studies, special reports, and e-books are just a few examples of offer content I can create to help make leads decide to buy.

For more information on business to business lead generation services or to discuss a project, call (614) 595-6799 or send an e-mail.