Frequently Asked Questions

-Thanks for your interest in my B2B copywriting services!

I know that you may have questions about me, my services, and the process for working through projects. I have tried to collect them all here for easy reference.

If you have additional questions or would like to discuss a specific project, call (614) 595-6799 or send an e-mail.

+What are your qualifications as a copywriter?

-

I've been writing copy for over five years, and have practiced the discipline of writing since I was a teenager. My business experience is extensive, and ranges from running a community newspaper to working in a busy marketing department for a company that sells e-learning to corporations. Through my working experience I've developed a good understanding of what businesses need from their marketing in order to be successful.

I've also had extensive training as a copywriter. I studied the Six Figure Copywriting program from American Writers and Artists Institute (AWAI), generally regarded to be one of the best copywriting programs available.

In addition, I've completed specialty training for B2B copywriting and website copywriting. These programs were created by Steve Slaunwhite and Nick Usborne, respectively. They are two of the top copywriters in the industry, and are well known in their chosen niche. I also invest in continuing education and stay up to date on trends and technologies that affect B2B copywriting and marketing.

+What is your background?

-

Unlike many writers, my business background is extensive. I started out working for a chain of community newspapers where I was a publisher. In that role I managed the entire operation, doing everything from selling to writing to managing people. It was a fabulous experience and taught me how businesses work, as well as the importance of selling and marketing to any operation.

I managed two locations in my time as publisher and took both from loss to profit in a relatively short time frame. I did this through a combination of increasing revenue through advertising sales, promoting circulation, and managing expense (for more information see the case studies page.)

After my time in newspapers, I jumped into the technology and training market by going to work for a company that sells e-learning to corporations. In my time there I learned to write to teach, how to translate technical topics to a non-technical audience, project management, and what it's like to work in a marketing department for a busy B2B company. It was a wonderful experience and got me excited about training, technology, and working with B2B marketing.

I also have a solid education to back up my business experience. I earned a B.A. in English from the University of Notre Dame and an M.B.A. from The Ohio State University, Max Fisher College of Business.

+How are you different?

-

My professional opportunities have been very good to me. Unlike many writers, I have direct experience in business management, sales and B2B marketing. Thanks to working for a training company, I understand adult learning principles and writing to teach. Finally, that training company was also a technology company so I've had the benefit of learning about enterprise technology solutions, as well as how to make a business case for technical capabilities.

When you hire me, you get a copywriter who "gets it." I understand the importance of positioning benefits and making a solid business case. I can easily translate technical topics for a non-technical audience. I can apply adult learning principles to help educate buyers. And I can create clear copy that speaks to your ideal prospect and moves them to take action.

+

-

Yes. Prior to work beginning, we'll discuss what kind of project you are interested in, the goal you want the project to accomplish, and what your expectations are for the project. Once I have a good idea of what you are looking for, I'll provide a written estimate and creative brief which will outline the scope, cost, schedule and deliverables for the project.

Once you have signed off on the estimate and creative brief and paid your deposit, work will begin. As work proceeds I'll keep you apprised of progress and turn over the deliverables on the schedule we agreed to. After you receive the project draft, you'll be invoiced for the balance of the project fee. I'll be glad to incorporate two rounds of revisions as long as they are within the original scope of the project and I receive them within 30 days of submitting the draft.

+How do you determine your fee?

-

My fees are project-based, meaning I will give you a set fee at the beginning of the project. This allows my clients to have a firm number to work with for budgeting purposes.

I do not change project fees as the project progresses unless there is a scope change. You can contact me if you would like a current copy of my fee schedule.

+Will you sign an NDA?

-

Yes. I will sign a client-provided NDA.

If you don't have an NDA form, but would feel more comfortable with something in writing, I have an NDA form which we can use.

+What are your terms?

-

For new clients, a deposit of 50 percent of the project fee is due prior to work beginning. The balance is due on completion.

Should a project be terminated for any reason prior to work being finished, a kill fee is applied. If a project is needed on a short schedule, a rush surcharge may be applied.

Fees and payment requirements will be clearly outlined in the estimate. I accept company checks , and can also can provide electronic invoices which can be paid via credit card.

+What kind of projects can you handle?

-

I can handle a wide variety of B2B copywriting projects including lead generation packages, website copywriting, and traditional B2B marcom projects such as case studies and white papers.

I also provide B2B copywriting training.

+How do you handle scheduling?

-

Projects are scheduled based upon the type of project and the scope of the work. For example, a case study may only need a couple of weeks, where as a website project may need longer.

I will outline deliverables and due dates at the beginning of the project, so you and I will be in agreement on schedule prior to work beginning. Rest assured that if I commit to a deadline, it will be met.

+Are revisions included in the project fee?

-

Yes. I will be happy to incorporate two rounds of revisions.

These revisions will be incorporated at no additional charge as long as they are within the scope of the original project and are received within 30 days of draft submission.

+What do you need from us to get started?

-

To start a project, you need to sign off on the estimate and creative brief which outlines the project scope, cost, schedule and deliverables.

I also need a deposit of 50 percent of the project fee.

+Do you guarantee your work?

-

I will work with you to provide copy that meets the project criteria outlined prior to work starting, and that you are happy with.

However, there are many elements of your marketing program that I cannot control which will impact the performance of the copy so I don't guarantee specific results.

+Who owns the completed project?

-

Once the project is complete and I have received final payment, the copyright passes to you. You own the completed project.

I don't use work I have completed for a customer for anything other than a work sample.

+How can I contact you to discuss a project?

-

You can contact me through this website, or you can send an e-mail.

If you'd prefer to discuss via the telephone, call (614) 595-6799. I check e-mail and voice mail twice each working day.