Articles Posted by Kristina Stiffler

SEO or Gaming the System?

Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings...

The Science of Email Marketing

While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. I’ve also come to believe if more marketers practiced marketing as a science...