Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based respondents who were influencers or decision makers on a...
Archive - Month: September 2010
This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought...
When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project...
This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...
A couple of weeks ago MarketingSherpa released the chart below. It shows the processes B2B marketers use (or in many cases don’t use) to manage prospects through the buying cycle. And there’s some...
Ok. I’ll admit I’m a day late. Hopefully I’m not also a dollar short. Can’t believe how quickly this week flew by…maybe because Monday was a holiday. That sure didn’t stop this...