Tips and How to

Five Tips for Great Email Newsletters

The rise of social media has some folks predicting the death of email. Not so fast! According to Forrester Research, email marketing is alive and well. Forrester predicts that by 2014 marketers will spend $2 billion on email marketing.

The rise of social media and mobile technology has actually made email more important. Email can point customers to social sites. And with a smart phone, email can reach customers anytime and anywhere. No longer is email (or the web) tied to a computer.

Enter email newsletters.

Done well, email newsletters still play an important role in any marketing program. Done poorly, newsletters can do more harm than good. But most newsletters fall somewhere in the middle. They don’t do a great job, but they don’t make the company look awful either.

They’re just there. Going out every month, and sitting in the inbox of recipients. Mediocre newsletters are a wasted ...

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