Tips and How to

Why Blog Comments Matter

Why Blog Comments Matter

Today's post from the Chamber of Commerce features advice on how blog comments can add value to your business and online community.

The value of a blog doesn’t stop at the “Publish” button. Reader comments may be just as valuable as the blog posts themselves, especially if those comments lead to more content ideas or relationship building, among other outcomes. And if you have a small business blog, you might just find that blog comments open the door to results-driven opportunities like sales and influencer outreach.

After all, your blog is an important part of your online community—and enabling (and encouraging) comments gives readers the ability to have a voice. It also provides an outlet for readers to make suggestions and recommendations that you can then implement.

That being said, not all blog posts immediately inspire a wave of comments—and for those who are new to the blogosphere, encouraging reader comments ...

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How to Use Analytics to Help Your Blog

How to Use Analytics to Help Your Blog

Today's post from the Chamber of Commerce features advice on how to use analytics to help your blog.

Many people and businesses have blogs. Everyone has a different degree of expected success when it comes to their blog. Some people may just be blogging for fun and for friends and family to see what’s going on in their lives. Others, often businesses, are using a blog to improve their business credibility or for sales and marketing purposes.

In order to make your blog work for you, it’s necessary to track your analytics. What exactly are analytics? Analytics are the statistics about your blog. This can include how many visitors you get on a daily/weekly/monthly basis, what keyword searches are helping people to find your site, and what pages people are coming to your site from.

Keyword searches – when you use an analytics tool, you are able to see what exactly ...

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Who Should Blog for Your Company?

Who Should Blog for Your Company?

Today's post from the Chamber of Commerce features advice on how to decide who should be the voice for your company's blog.

So you have decided that it is a smart move for your company to have a business blog. As previous blog posts have discussed, it’s important to have quality content and frequent blog posts in order to gain a following. But the question is, who should be the one who writes those posts?

There are quite a few options as far as possible writers for a business blog. Here are some ideas on who to designate:

Business owner/CEO – many companies choose to have their owner or chief operating officer write the content for their blog. This can be a great idea because often this person has the most insight into the company and how day to day operations work. Hearing often from the head of a company can ...

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Why Quality Content Matters

Why Quality Content Matters

Today's post from the Chamber of Commerce features advice on why quality content matters.

Writing for the Web is a particular science all in itself. The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. One thing is consistent, however – quality of content is vital.

When websites first came into existence, they were created more as a point of contact between the company and its established clientele. Businesses listed their physical and mailing addresses, summaries of services and prices and the best electronic way for clients to reach out. The sites were focused on what customers wanted to know about the particular business at hand, whether a B2C or B2B organization.

Since those early website days, much has been learned about smarter ways to use the Internet for marketing purposes. Company sites are now written with more specific formulas in order ...

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K’s Top Five for the Week – March 27

K’s Top Five for the Week – March 27

This week, my list of top five picks focuses on how to help you improve your content.

The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results.

Whether you need to identify more than one ideal customer profile, use more numbers in your writing, or simply make sure your content doesn’t get screwed up there’s some tips here to help you. And the post on improving your website is a nice little checklist you can hang right next to your computer.

Let me know what you think, and if you have some other great content to share leave it in the comments. Enjoy!

 

How Content Strategy is Transforming an Entire Marketing and Sales Organization via @b2bleadblog Ever have to run a campaign promoting a solution that could ...

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K’s Top Five for the Week – March 13

K’s Top Five for the Week – March 13

This week my top five picks focus on content marketing.

First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails.

But content creation is only part of the battle. You need to properly promote your content and have a good content marketing program to begin with. The last two picks focus on these two areas.

Enjoy!

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content by @diannahuff via @Savvy_B2B As a content creator, you can never have too much information. Many times what we call writer’s block is actually lack of enough information. If you’ve ever found yourself feeling like you (or your writer) isn’t getting it, it might be because the best information isn’t always in a brief.

The Apple Guide to Copywriting Magic by @pushingsocial I normally ...

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K’s Top Five for the Week – February 20

This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics.

But all of the posts around that story weren’t the only interesting things happening.

This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog.

There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story.

Enjoy!

How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider How do you engage with your prospects online? Do you make it easy to qualify them as leads? Here’s a hint: if you’re only asking for a name and email address the answer is no. This article has some advice about the right questions to ask if you’re going to ...

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Three Tips for Easy Editorial Calendars

We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing.

Get an editorial calendar.

Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. And I have to admit, it’s tempting.

But it’s also a mistake.

Using editorial calendars in B2B content marketing has lots of benefits. It helps you:

  • Ensure you have content for each part of the buying cycle
  • Plan content focused on each of your buyers and influencers
  • Create  content in a variety of formats
  • Build a structure to help you manage freelancers and in-house content creators
  • See how to calendar your social media marketing content
  • Visualize and plan how your year is going to unfold

Those benefits are hardly administrative. And by ...

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K’s Top Five for the Week – December 10

This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy.

There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. If you’re in any doubt about that, check out MarketingSherpa’s announcement that they’re changing the name of their Great Minds newsletter to Inbound Marketing.

Enjoy!

Writing is a Critical B2B Marketing Skill by @ardath421 There’s no doubt about it. Marketing is driven by content. Do you have the critical skills needed to be a player in the new world of B2B marketing?

The New Marketing World: Conversations not Campaigns by @brianjcarroll We’re all in the midst of a radical transformation in how B2B marketing works. Check out ...

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2 Parts of a Case Study You Should Never Skip

You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision.

Now you’re ready to start preparing for next year by getting some new case studies for your company.

That’s great!

But before you schedule those client interviews, make sure your questions cover these two critical components of any good case study.

The Problem Solving Process All case studies talk about the problems a client had before the hero of the story swoops in to make life easier and more profitable.

And that’s good.

It’s the part of the story where you hope the reader starts to see themselves so they’ll identify with the client and wonder if your company can do similar things for them.

Unfortunately, too many case studies stop with ...

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