Lead Generation

The Small Business Social Media Advantage

The Small Business Social Media Advantage

Today's post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage.

Social media is so widely used that some would argue it is becoming ineffective. If every company implements a social media strategy, is it really advantageous? In a word, “yes.” Consumers have not yet tired of social media outlets and are not even showing fatigue. The general public is increasingly looking to social media platforms for information before deciding where to do business.

Though every company can enjoy the benefits of a strong social media campaign, small businesses that use it right reap the most rewards. A staggering 89 percent of U.S. businesses in the “small” category and a majority of those are owned and operated by just one person. It is no wonder that platforms like Twitter, LinkedIn and Facebook are flooded with small business profiles, all competing for attention ...

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Five Marketing Lessons from a Blind Date that Worked Out

When I met my husband a few years ago, it was a coincidence. My mom had a car she was unhappy with because it was constantly in the shop. It was on yet another repair trip that she met my future father-in-law. He drove her home while the car stayed for repairs.

Both are the kind of people who can strike up a conversation with anyone, and before long they were discussing their families. It was pretty much inevitable they’d figure out they both had unattached children around the same age. Nothing unusual there.

Then the unprecedented happened. My mom gave my father-in-law my first name and phone number. She told him if my husband wanted to meet me he could call me. The phone number went from my father-in-law to my mother-in-law to my husband. And against all odds, he called it.

Naturally I wasn’t home when he called and ...

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Build a Better B2B Brochure

There have been cries about the death of the B2B brochure for a while now. I don’t know about you, but I still see B2B brochures. A lot of them.

Turns out the web hasn’t killed brochures. It’s given companies a way to distribute them, and require personal information for the privilege of viewing them. So they are far from dead. And I can’t argue with marketers’ desire to hang onto them. Done well, brochures create value and help move customers through the sales cycle.

What does a well-done brochure look like? It’s a far cry from the PDF files that populate most company websites. You’ve seen the ones I mean. The brochure title is the product name. They begin with a paragraph about how wonderful the product is, how it fits into everything else the company offers, and ends with a list of highlighted features.

Now here’s the big ...

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