Events

Be Successful with White Paper Marketing in 2010

White papers are powerful marketing tools. When I think of white paper marketing, I often think of B2B companies selling complex products. But the truth is white papers help build your business, communicate with your customers, and find new leads regardless of what your specific product or service is. That's why I'm so excited to tell you about Michael Stelzner's White Paper Success Summit.

Having attended his Copywriting Success Summit last summer, I can tell you these events are packed with valuable information. The fact that you can attend from anywhere just makes them all the more convenient and cost-efficient. This year's White Paper Success Summit will cover topics like:

  • Successfully marketing your business with white papers
  • How to create a successful campaign to market your white papers
  • Using white papers to generate more leads and more sales
  • The seven keys to a successful white paper
  • Proven techniques for using white papers for long-term lead generation ...
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