This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought...
Posts Tagged "Copywriting"
When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project...
It’s been a busy week! Before I head out for a restful holiday weekend, I wanted to share a few posts that stood out for me this week. From email subject lines to personas to figuring out which page...
I have two kids under the age of four, both of whom are now talking. I tell you this because lately my house has been awash with the word “why.” At first it started with just my oldest answering any...
There have been cries about the death of the B2B brochure for a while now. I don’t know about you, but I still see B2B brochures. A lot of them. Turns out the web hasn’t killed brochures. It’s given...