Content Marketing

K’s Top Five for the Week – February 6

Hi everyone,

As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition.

Do you find these weekly roundups helpful? Please let me know either via email or in the comments below. My goal is to provide you content you look forward to and enjoy.

Thanks! 5 Tips on Better Facebook Marketing for B2B Companies via @TopRank Think Facebook doesn’t matter for B2B? You may want to reconsider. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. This article has great tips on how to make your Facebook fan page excellent.

21 Real Blog Metrics ...


Three Tips for Easy Editorial Calendars

We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing.

Get an editorial calendar.

Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. And I have to admit, it’s tempting.

But it’s also a mistake.

Using editorial calendars in B2B content marketing has lots of benefits. It helps you:

  • Ensure you have content for each part of the buying cycle
  • Plan content focused on each of your buyers and influencers
  • Create  content in a variety of formats
  • Build a structure to help you manage freelancers and in-house content creators
  • See how to calendar your social media marketing content
  • Visualize and plan how your year is going to unfold

Those benefits are hardly administrative. And by ...


K’s Top Five for the Week – December 23

I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important.

Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. These five picks highlight some amazing content every B2B marketer should have on their Christmas list.

The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff A great crowdsourced ebook compiled by Dianna Huff. It came from a simple question asked on Twitter. “What are the top B2B marketing mistakes you see other marketers make?” This book has the answers…as well as some good solutions.

Top 10 Inbound Marketing ...


K’s Top Five for the Week – December 10

This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy.

There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. If you’re in any doubt about that, check out MarketingSherpa’s announcement that they’re changing the name of their Great Minds newsletter to Inbound Marketing.


Writing is a Critical B2B Marketing Skill by @ardath421 There’s no doubt about it. Marketing is driven by content. Do you have the critical skills needed to be a player in the new world of B2B marketing?

The New Marketing World: Conversations not Campaigns by @brianjcarroll We’re all in the midst of a radical transformation in how B2B marketing works. Check out ...


K’s Top Five for the Week – December 3

This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore.

It’s a must-have.

And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out.


2011 Trends: Content Marketing is Critical via @emarketer The title says it all. Interruption marketing just doesn’t work as well as it used to. Engaging content is the wave of the future.

B2B Lead Nurturing and Social Media by @ardath421 Great article from Ardath Albee. Social media is not some stand alone method. It is integrated into your overall content marketing (and marketing efforts). Read on to see just how much.

The Three Rules of Content Marketing by @juntajoe Companies are publishers. It’s time to face up to that ...