B2B Marketing

Who Should Blog for Your Company?

Who Should Blog for Your Company?

Today's post from the Chamber of Commerce features advice on how to decide who should be the voice for your company's blog.

So you have decided that it is a smart move for your company to have a business blog. As previous blog posts have discussed, it’s important to have quality content and frequent blog posts in order to gain a following. But the question is, who should be the one who writes those posts?

There are quite a few options as far as possible writers for a business blog. Here are some ideas on who to designate:

Business owner/CEO – many companies choose to have their owner or chief operating officer write the content for their blog. This can be a great idea because often this person has the most insight into the company and how day to day operations work. Hearing often from the head of a company can ...

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Four Steps to a Successful Guest Blogger Program

Four Steps to a Successful Guest Blogger Program

Today's post from the Chamber of Commerce features advice on how to establish a successful guest blogger program.

As the numbers on your blog begin to rise, this little piece of Internet real estate becomes a hot commodity. Companies that hope to improve their own online credibility in your industry want to be associated with you. At some point, you may have organizations and companies you have never even heard of emailing you and asking to guest post on your blog.

The reasons are simple: these companies want to improve their page rank by linking to your blog. It is not a one-way street, however. Opening up your blog to guest posts and linking opportunities is a great way to land quality content at little to no effort on your part. It also lends some variety and additional perspective to your blog, making it more attractive to the businesses that visit ...

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How a Blog Improves Business Credibility

How a Blog Improves Business Credibility

Today's post from the Chamber of Commerce features advice on how a blog improves business credibility.

The quality of what is written in Web copy is an important determiner of just how successful a site will be at ranking high in a search engine and bringing in repeat customers. Simply getting someone to a Web page is not enough to make a sale. The writing has to be informative, interesting and impeccable.

Whether you manage your own Internet writing, or hire a writer to do it for you, the final product must provide prospective clients with enough accurate information to choose you as a business partner. This is true of official company websites, and is also true of secondary sites and pages – like blogs. Viewing a company blog as an afterthought to other Web initiatives is a flawed approach; in reality, a well-written blog has the potential to strengthen brand ...

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Why Quality Content Matters

Why Quality Content Matters

Today's post from the Chamber of Commerce features advice on why quality content matters.

Writing for the Web is a particular science all in itself. The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. One thing is consistent, however – quality of content is vital.

When websites first came into existence, they were created more as a point of contact between the company and its established clientele. Businesses listed their physical and mailing addresses, summaries of services and prices and the best electronic way for clients to reach out. The sites were focused on what customers wanted to know about the particular business at hand, whether a B2C or B2B organization.

Since those early website days, much has been learned about smarter ways to use the Internet for marketing purposes. Company sites are now written with more specific formulas in order ...

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The Small Business Social Media Advantage

The Small Business Social Media Advantage

Today's post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage.

Social media is so widely used that some would argue it is becoming ineffective. If every company implements a social media strategy, is it really advantageous? In a word, “yes.” Consumers have not yet tired of social media outlets and are not even showing fatigue. The general public is increasingly looking to social media platforms for information before deciding where to do business.

Though every company can enjoy the benefits of a strong social media campaign, small businesses that use it right reap the most rewards. A staggering 89 percent of U.S. businesses in the “small” category and a majority of those are owned and operated by just one person. It is no wonder that platforms like Twitter, LinkedIn and Facebook are flooded with small business profiles, all competing for attention ...

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K’s Top Five for the Week – April 17

K’s Top Five for the Week – April 17

This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape.

I’ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. And last, but not least, there’s a post on how good data can make your marketing program shine.

Hope you enjoy this week’s picks!

 

How to Find the Right Type of Content for Your Business by @tpisello via @junta42 If you want to improve the performance of your content, it’s important to match it with both your goals and what your prospects expect. This post breaks down what types of content will work best for your business, and examples specific ...

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K’s Top Five for the Week – March 27

K’s Top Five for the Week – March 27

This week, my list of top five picks focuses on how to help you improve your content.

The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results.

Whether you need to identify more than one ideal customer profile, use more numbers in your writing, or simply make sure your content doesn’t get screwed up there’s some tips here to help you. And the post on improving your website is a nice little checklist you can hang right next to your computer.

Let me know what you think, and if you have some other great content to share leave it in the comments. Enjoy!

 

How Content Strategy is Transforming an Entire Marketing and Sales Organization via @b2bleadblog Ever have to run a campaign promoting a solution that could ...

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K’s Top Five for the Week – March 20

K’s Top Five for the Week – March 20

This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do.

Match your content to your goals and to your customer’s interests. Make sure your content is giving fuel to your social media efforts, rather than killing them. And see what a practicing B2B marketing manager considers to be best practices.

Finally, content creation isn’t easy. It isn’t quick. And it absolutely can max out your resources. But that’s just one reason why you may need to call in some help. My last pick talks about some others.

Hope you find this week’s picks to be helpful and informative. Have a great week!

 

Does Your Marketing Content Match Your Goals by ...

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K’s Top Five for the Week – March 13

K’s Top Five for the Week – March 13

This week my top five picks focus on content marketing.

First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails.

But content creation is only part of the battle. You need to properly promote your content and have a good content marketing program to begin with. The last two picks focus on these two areas.

Enjoy!

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content by @diannahuff via @Savvy_B2B As a content creator, you can never have too much information. Many times what we call writer’s block is actually lack of enough information. If you’ve ever found yourself feeling like you (or your writer) isn’t getting it, it might be because the best information isn’t always in a brief.

The Apple Guide to Copywriting Magic by @pushingsocial I normally ...

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K’s Top Five for the Week – March 6

K’s Top Five for the Week – March 6

This week’s top five list focuses on two elements of your marketing mix.

First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. This week’s first two picks show how email marketing is about more than the email and whether it’s considered to be interruption or welcome is all in the list.

The other three posts talk about content marketing. What to create. How far to explore it. And where the content creation opportunities lie.

Enjoy!

Email Marketing: Improve conversions with better landing pages via @MktgExperiments Do you think email marketing is just the email? Many things determine the success of an email campaign and the email is only one. Of course the quality of your list is a big one. And the other? The landing page the email points to. Check out this case study on how a team raised ...

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