Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based respondents who were influencers or decision makers on a...
Latest News
This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought...
When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project...
This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...
A couple of weeks ago MarketingSherpa released the chart below. It shows the processes B2B marketers use (or in many cases don’t use) to manage prospects through the buying cycle. And there’s some...
Ok. I’ll admit I’m a day late. Hopefully I’m not also a dollar short. Can’t believe how quickly this week flew by…maybe because Monday was a holiday. That sure didn’t stop this...
It’s been a busy week! Before I head out for a restful holiday weekend, I wanted to share a few posts that stood out for me this week. From email subject lines to personas to figuring out which page...
I have two kids under the age of four, both of whom are now talking. I tell you this because lately my house has been awash with the word “why.” At first it started with just my oldest answering any...
Hard to believe another week has flown by! Here in Ohio it has been sunny and cool, reminding me of school days. And I’ve had lots of opportunities to learn this week. In fact, I found so many great...
To blog or not to blog? It’s a valid question. eMarketer reports blogging is gaining popularity with companies, but fewer than half will be blogging by 2012. According to Parker Trewin at...