This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts.
The last couple of picks feature information that can help improve your B2B marketing processes. In both cases it can be small changes that make big differences in how well things are working.
Hope you find something you find helpful. Leave a comment if you’ve found an especially helpful tidbit this week. I’d love to hear about it.
Until next week!
If MarketingSherpa research is any indication, most B2B marketers aren’t thrilled with the calls to action on their website. This article gives some good ideas on how to figure out if yours are working and how to improve them.