Yes, I know B2B buyers are savvy. I know most of them use computers and the Internet in their jobs each and every day. And I’m sorry to tell you, they really do think your website is hard to use....
Archive - Month: March 2010
I can hear the excitement now. There’s a way to train prospects? Eager B2B marketers have but one question — can we train them to buy my product? All the time? Now before you go off with...
The spiking demand for well-crafted content means many companies will end up working with a freelancer at some point. If you are the lucky soul in charge of choosing, you have a big task ahead of...
For most B2B marketers, the corporate website is the cornerstone of their marketing program. Search engines crawl it and display the contents. Emails and PPC campaigns drive traffic to it. Social...